Integrated marketing communications in advertising and promotion / by Terence A. Shimp.
By: Shimp, T. A
.
Contributor(s): Shimp, T. A.
Material type: 
BookPublisher: Australia : Thomson South-Western, c2007Edition: 7th ed.Description: xx, 629 p. : ill. ; 28 cm.ISBN: 9780324408089 (International ed.:pbk); 0324408080 (International ed.:pbk.).Subject(s): Sales promotion | Communication in marketing | AdvertisingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5823.S44 2007 (Browse shelf) | nc 1 | Available | 2342109371 |
Includes bibliographical references.
B-34832/ISAH
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