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Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.

By: Clancy, Kevin J, 1942-.

Contributor(s): Lloyd, David W, 1949-.

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BookPublisher: Thousand Oaks, Calif. : Sage Publications, c1999Description: viii, 236 p. : ill. ; 24 cm.ISBN: 0761915818 (cloth : acidfree paper); 0761915826 (pbk. : acidfree paper).Subject(s): Television advertising -- United States

| Television broadcasting -- United States

| Television viewers -- United States

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books,Booklets,Workbooks	IBB Library-Gidan Kwano	HF6146.T42.C49 1999 (Browse shelf)	nc-1	Available		2342108978

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