Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; Horizon edition contributions by Diane Sutherland, Jon Sutherland ; [editor in chief: Eric Svendsen]
By: Kotler, Philip [author.]
.
Contributor(s): Armstrong, Gary (Gary M.) [author.] | Sutherland, Diane [editor.] | Sutherland, Jonathan [editor.] | Svendsen, Eric (Publishing editor) [editor.] | Kotler, Philip. Principles of marketing. 14th edition.
Material type: 
BookSeries: Always learning: Publisher: Harlow, Essex : Pearson, [2013]Edition: Horizon edition, Fourteenth edition.Description: 1 volume (various pagings) : illustrations (black and white) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273779827 (paperback); 0273779826 (paperback).Subject(s): Marketing -- TextbooksDDC classification: 658.8 | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
|
IBB Library-Gidan Kwano | HF5415.13.K67 2013 (Browse shelf) | nc 1 | Available | 2342110559 | |
|
Books,Booklets,Workbooks
|
IBB Library-Gidan Kwano | HF5415.13.K67 2013 (Browse shelf) | nc 2 | Available | 2342110531 | |
|
Books,Booklets,Workbooks
|
IBB Library-Gidan Kwano | HF5415.13.K67 2013 (Browse shelf) | nc 3 | Available | 2342110564 | |
|
Books,Booklets,Workbooks
|
IBB Library-Gidan Kwano | HF5415.13.K67 2013 (Browse shelf) | nc 4 | Available | 2342110567 |
Browsing IBB Library-Gidan Kwano Shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.13.K67 2013 Principles of marketing / | HF5415.13.K67 2013 Principles of marketing / | HF5415.13.K67 2013 Principles of marketing / | HF5415.13.K67 2013 Principles of marketing / | HF5415.13.W66 2003 The marketing plan : | HF5415.2.L54 1999 Marketing research : | HF5415.3.D45 1960 Sample design in business research / |
"Pearson horizon editions"
"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Includes bibliographical references and index.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
B-35981/abu/06/04/17
There are no comments for this item.