Includes index.

Introduction. Once upon a time ... -- What's in the book -- Commercializing university technology and the role of start-up companies. Technology commercialization -- Start-ups versus licensing to established companies -- Types of university start-ups -- Technology-based university start-ups -- The university start-up : characteristics and context. Anatomy of a start-up company -- The university start-up ecosystem -- Key steps to a start-up. Overview of key steps -- Key step : recognizing the opportunity -- Key step : disclosure to the university -- Key step : filing for intellectual property protection -- Key step : recruiting advisers and mentors -- Key step : developing the business case -- Key step : forming the company -- Key step : building the management team -- Key step : licensing the intellectual property -- Key step : gathering market information -- Key step : defining and refining the business model -- Key step : early-stage marketing -- Key step : writing the business plan -- Key step : raising initial capital -- Key step : finding space -- Key step : raising growth capital -- Key step : developing the product -- Key step : establishing manufacturing -- Key step : engaging the customer : marketing, sales, and business development -- Key step : the exit -- The bumps in the road -- Case studies. Oncotica -- Sensorlogix -- Cylent -- Summary -- Stakeholders' perspectives. The faculty -- Business leaders -- University research administrators.

Description based on print version record.