Ben & Jerry's double-dip : lead with your values and make money, too / Ben Cohen and Jerry Greenfield, with Meredith Maran.
By: Cohen, Ben (Ben R.).
Contributor(s): Greenfield, Jerry | Maran, Meredith.
Material type:
BookPublisher: New York : Simon & Schuster, c1997Description: 300 p. ; 25 cm.ISBN: 0684834995 (alk. paper).Other title: Ben and Jerry's double-dip.Subject(s): Ben & Jerry's (Firm) -- History | Cohen, Ben (Ben R.) | Greenfield, Jerry | Businesspeople -- Unitd States | Ice cream industry -- United States | Social responsibility of business -- United States | Ben & Jerry's (Firm) -- History | Cohen, Ben (Ben R.) | Greenfield, Jerry | Business people | Ice cream industry | ValuesDDC classification: 338.7/6374/0973 Summary: The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.
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Includes index.
The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.
Adult
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