Examines the influence of Google, Inc. on the twenty-first century's changing media landscape, covering how the company's Internet search engine and other features have changed the way people live and work, and speculates as to the future of the industry.

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media rowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

Adult Follett Library Resources