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Rudolph the red-nosed reindeer [electronic resource] :an american hero / Ronald D. Lankford Jr.

By: Lankford, Ronald D., Jr, 1962- [author.].
Contributor(s): Project Muse.
Material type: materialTypeLabelBookPublisher: Lebanon NH : ForeEdge, an imprint of University Press of New England, [2016] 2015)Description: 1 online resource (pages cm).Content type: text Media type: computer Carrier type: online resourceISBN: 9781611689754; 1611689759.Genre/Form: Electronic books. Online resources: Full text available:
Contents:
Robert L. May, Montgomery Ward, and a reindeer named Rudolph -- Rudolph's first flight -- Preparing for Rudolph's second flight -- Rudolph merchandise and the baby boom -- Johnny Marks, Gene Autry, and "Rudolph the red-nosed reindeer" -- Selling "Rudolph" -- The brand-new adventures of Rudolph the red-nosed reindeer -- A new christmas tradition -- Rankin/bass's Rudolph the red-nosed reindeer -- An american hero.
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Includes bibliographical references and index.

Robert L. May, Montgomery Ward, and a reindeer named Rudolph -- Rudolph's first flight -- Preparing for Rudolph's second flight -- Rudolph merchandise and the baby boom -- Johnny Marks, Gene Autry, and "Rudolph the red-nosed reindeer" -- Selling "Rudolph" -- The brand-new adventures of Rudolph the red-nosed reindeer -- A new christmas tradition -- Rankin/bass's Rudolph the red-nosed reindeer -- An american hero.

Description based on print version record.

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