Includes bibliographical references and index.

Foreword / by Ryan Crocker -- Acknowledgments -- Each of us was put on earth for some good reason -- Work hard-the harder you work, the luckier you get -- Be prepared -- You can whip any problem if you work hard enough and long enough -- Set goals and work toward them -- Think ahead -- Don't compromise your principles -- Integrity is not negotiable -- Keep things in perspective -- Aptitude is important, but so is attitude -- Work, don't worry -- Maintain a sense of humor -- Don't assume. (It makes an ass of "u" and "me.") -- Do what you say you're going to do -- It's a cinch by the inch, hard by the yard -- Few people have original thoughts, so it's wise to take ideas from others and put them together -- If you can do some good, do it now -- Thank people who have helped you -- Appendix 1. Edisms -- Appendix 2. In Ed's own words -- Appendix 3. An Ed F. Kruse and Blue Bell Creameries time line -- Appendix 4. Facts you may not know about Ed F. Kruse.

Description based on print version record.