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Remaking the American patient [electronic resource] :how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

By: Tomes, Nancy, 1952- [author.].
Contributor(s): Project Muse.
Material type: materialTypeLabelBookSeries: Studies in social medicine: ; UPCC book collections on Project MUSE: Publisher: Chapel Hill : The University of North Carolina Press, [2016] 2015)Description: 1 online resource (p. ).Content type: text Media type: computer Carrier type: online resourceISBN: 9781469622798; 1469622793.Subject(s): Marketing of Health Services -- history -- United States | History, 20th Century -- United States | Consumer Participation -- history -- United States | Delivery of Health Care -- history -- United StatesGenre/Form: Electronic books. DDC classification: 368.38/200973 Online resources: Full text available:
Contents:
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
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Includes bibliographical references and index.

Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.

Description based on print version record.

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