Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 12147

003 - CONTROL NUMBER IDENTIFIER

• control field: FUTML

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20170419130637.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 170419|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: FUTML
• Transcribing agency: FUTML

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand name products
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (FUTML)0: Kapferer, Jean-No�el. 12146, Strategic brand management :, [1994?], c1992.