Perspectives on branding / (Record no. 7840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01078cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 66AD5940C15044D58A106D3A253FF3DF |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VSN5 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161128051739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080812s2009 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008935083 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA928792 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014932975 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781598638721 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1598638726 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol12750453 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn359916498 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | DLC |
| -- | VSN5 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| -- | lccopycat |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VSN5 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | M54 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miletsky, Jason I. |
| 245 10 - TITLE STATEMENT | |
| Title | Perspectives on branding / |
| Statement of responsibility, etc. | Jason I. Miletsky, Genevieve Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Course Learning, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 276 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Genevieve. |
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