The marketing playbook : (Record no. 7837)
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000 -LEADER | |
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fixed length control field | 00910cam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | C43A98465B024F11A6AD28B50AD1D3ED |
003 - CONTROL NUMBER IDENTIFIER | |
control field | VSN5 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161128051739.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040513s2004 nyua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004048540 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1591840384 (acidfree paper) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (IMchF)fol09302296 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | VSN5 |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | VSn5 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .Z24 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zagula, John. |
245 14 - TITLE STATEMENT | |
Title | The marketing playbook : |
Remainder of title | five battle-tested plays for capturing and keeping the lead in any market / |
Statement of responsibility, etc. | John Zagula and Rich Tong. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Portfolio, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 311 p. : |
Other physical details | ill. ; |
Dimensions | 22 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tong, Richard, |
Dates associated with a name | 1961- |
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