The marketing playbook : (Record no. 7837)

000 -LEADER
fixed length control field 00910cam a22003014a 4500
001 - CONTROL NUMBER
control field C43A98465B024F11A6AD28B50AD1D3ED
003 - CONTROL NUMBER IDENTIFIER
control field VSN5
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161128051739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040513s2004 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004048540
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591840384 (acidfree paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (IMchF)fol09302296
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- VSN5
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VSn5
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Z24 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zagula, John.
245 14 - TITLE STATEMENT
Title The marketing playbook :
Remainder of title five battle-tested plays for capturing and keeping the lead in any market /
Statement of responsibility, etc. John Zagula and Rich Tong.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Portfolio,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 311 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tong, Richard,
Dates associated with a name 1961-

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