000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
FUTML |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220106121944.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220106bx x ii a|||gr|||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071071017 |
037 ## - ACCESSION NUMBER |
Accession NUmber |
B-40072 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
FUTML |
Language of cataloging |
Eng |
Transcribing agency |
FUTML |
Modifying agency |
FUTML |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5826.5 |
Item number |
.S58B 2010 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sissors, J.Z |
9 (RLIN) |
33459 |
245 ## - TITLE STATEMENT |
Title |
Advertising media planning/ |
Statement of responsibility, etc. |
Jack Z. Ssissors and Roger B. Baron.- |
Medium |
Print. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi: |
Name of publisher, distributor, etc. |
Mc Graw Hill Education, |
Date of publication, distribution, etc. |
C 2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv,480p.: |
Other physical details |
ill.; |
Dimensions |
24cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Include Index |
590 ## - LOCAL NOTE (RLIN) |
Accession/Initials/Date of Entry |
B-40072/06/01/2022 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising media planning |
9 (RLIN) |
33460 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baron, R.B |
9 (RLIN) |
33461 |
912 ## - Cataloguer Details |
Cataloguer Details |
JIYA |
Keyed by |
JIYA |
Verified By |
AUSTINE |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books,Booklets,Workbooks |
949 ## - Local Processing Information |
Book Location |
IBBL GK |
Cutter Number |
.S58 2010 |
Barcode Number |
2342142237 |
Copy Number |
NC 1 |