000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
001 - CONTROL NUMBER |
control field |
15162746 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
FUTML |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190903143848.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190903s xxua|||gr|||| 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008004129 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA858605 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014595347 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199228010 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199228019 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn191846930 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)191846930 |
037 ## - ACCESSION NUMBER |
Accession NUmber |
B-40329 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
FUTML |
Language of cataloging |
ENG |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
e-uk--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5813.G7 |
Item number |
.F64 2008 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.10941 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fletcher, Winston. |
9 (RLIN) |
31311 |
245 10 - TITLE STATEMENT |
Title |
Powers of persuasion : |
Remainder of title |
the inside story of British advertising : 1951-2000 /by |
Statement of responsibility, etc. |
Winston Fletcher. |
Medium |
Book |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford ; |
-- |
New York : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vii, 288 p., [16] p. of plates : |
Other physical details |
col. ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. [256]-265) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. |
590 ## - LOCAL NOTE (RLIN) |
Accession/Initials/Date of Entry |
B-40329/kasim/3/9/19 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Geographic subdivision |
Great Britain |
General subdivision |
History |
Chronological subdivision |
20th century. |
9 (RLIN) |
31312 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
912 ## - Cataloguer Details |
Cataloguer Details |
Kasim, M.B. |
Keyed by |
Kasim, M.B. |
Verified By |
Dogara |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books,Booklets,Workbooks |
949 ## - Local Processing Information |
Book Location |
IBB Library, Gidan kwano |
Cutter Number |
.F64 |
Barcode Number |
2342137227 |
Copy Number |
NC1 |