Cases in advertising and marketing management : (Record no. 62681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01350cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14363867 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170512102650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060504s2007 mdu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006014844 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780742538351 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0742538354 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780742538368 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0742538362 (pbk. : alk. paper) |
| 037 ## - ACCESSION NUMBER | |
| Accession NUmber | B-31195 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | FUTML |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A7935 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Applegate, Edd. |
| 9 (RLIN) | 17324 |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and marketing management : |
| Remainder of title | real situations for tomorrow's managers / |
| Statement of responsibility, etc. | Edd Applegate and Art Johnsen. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Cases in advertising & marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham : |
| Name of publisher, distributor, etc. | Rowman & Littlefield, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 217 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Accession/Initials/Date of Entry | LAWAL/B-31195/120517 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Case studies. |
| 9 (RLIN) | 17325 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnsen, Art, |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 17326 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0613/2006014844.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 912 ## - Cataloguer Details | |
| Cataloguer Details | LAWAL |
| Keyed by | LAWAL |
| Verified By | LAWAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books,Booklets,Workbooks |
| 949 ## - Local Processing Information | |
| Book Location | IBB LIB, GK |
| Cutter Number | .A7935 2007 |
| Copy Number | NC 1 |
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