| 000 -LEADER |
|---|
| fixed length control field |
00759cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
011348035 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170509120128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950626s1995 enka 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB 95-48063 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750619910 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
BNB issue 2346 |
| 037 ## - ACCESSION NUMBER |
|---|
| Accession NUmber |
B-32949 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
FUTML |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.5 |
| Item number |
.A24 1995 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
20 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
D0502565293 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ace, Cathy. |
| 9 (RLIN) |
15700 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Promotional practice / |
| Statement of responsibility, etc. |
Cathy Ace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Butterworth Heinemann, |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
145 p : |
| Other physical details |
ill ; |
| Dimensions |
30 cm |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Accession/Initials/Date of Entry |
LAWAL/B-32949/090517 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
12274 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Examinations |
| -- |
Study guides |
| 9 (RLIN) |
15701 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
15702 |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
The Marketing series |
| 9 (RLIN) |
15703 |
| 912 ## - Cataloguer Details |
|---|
| Cataloguer Details |
LAWAL |
| Keyed by |
LAWAL |
| Verified By |
LAWAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books,Booklets,Workbooks |
| 949 ## - Local Processing Information |
|---|
| Book Location |
IBB LIB. GK |
| Cutter Number |
.A24 1995 |
| Copy Number |
NC 1 |
