| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170509101737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170509b1999 -uk||||gr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761916970 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
FUTML |
| 037 ## - ACCESSION NUMBER |
|---|
| Accession NUmber |
B-32940 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
FUTML |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
.L48 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levy, S.J. |
| 9 (RLIN) |
15475 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brands, consumers , symbols and research/ |
| Statement of responsibility, etc. |
Sidney J. Levy.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Sage publications, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 590p.: |
| Other physical details |
ill. |
| Dimensions |
25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
6515 |
| 912 ## - Cataloguer Details |
|---|
| Cataloguer Details |
LD |
| Keyed by |
LD |
| Verified By |
LD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books,Booklets,Workbooks |
| 949 ## - Local Processing Information |
|---|
| Book Location |
IBB Library G K |
| Cutter Number |
.L48 |
| Barcode Number |
2342112784 |
| Copy Number |
nc 1 |
