Brands, consumers , symbols and research/ (Record no. 61715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170509101737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170509b1999 -uk||||gr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761916970 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FUTML |
| 037 ## - ACCESSION NUMBER | |
| Accession NUmber | B-32940 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | FUTML |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .L48 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levy, S.J. |
| 9 (RLIN) | 15474 |
| 245 ## - TITLE STATEMENT | |
| Title | Brands, consumers , symbols and research/ |
| Statement of responsibility, etc. | Sidney J. Levy.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage publications, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 590p.: |
| Other physical details | ill. |
| Dimensions | 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 6515 |
| 912 ## - Cataloguer Details | |
| Cataloguer Details | LD |
| Keyed by | LD |
| Verified By | LD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books,Booklets,Workbooks |
| 949 ## - Local Processing Information | |
| Book Location | IBB Library G K |
| Cutter Number | .L48 |
| Barcode Number | 2342112784 |
| Copy Number | nc 1 |
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