| 000 -LEADER |
|---|
| fixed length control field |
01802cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1580808 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170419130637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
931104t19941992nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
93042424 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029170451 : |
| Terms of availability |
$27.95 |
| 037 ## - ACCESSION NUMBER |
|---|
| Accession NUmber |
B-23028 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
FUTML |
| Modifying agency |
FUML |
| Language of cataloging |
ENG |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
fre |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7.K37 1994 |
| Item number |
K37 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-No�el. |
| 9 (RLIN) |
12146 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
new approaches to creating and evaluating brand equity / |
| Statement of responsibility, etc. |
Jean-No�el Kapferer ; [translated by Philip Gibbs]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press ; |
| Place of publication, distribution, etc. |
Toronto : |
| Name of publisher, distributor, etc. |
Maxwell Macmillan Canada, |
| Date of publication, distribution, etc. |
[1994?], c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 341 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 309-319) and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Accession/Initials/Date of Entry |
B-23038/BABA/19/04/17 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
12147 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/simon051/93042424.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/simon032/93042424.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0631/93042424-t.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0641/93042424-s.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 912 ## - Cataloguer Details |
|---|
| Cataloguer Details |
BABA |
| Keyed by |
BABA |
| Verified By |
ABU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books,Booklets,Workbooks |
| 949 ## - Local Processing Information |
|---|
| Book Location |
GK |
| Cutter Number |
.K37 |
| Barcode Number |
2342108988 |
| Copy Number |
NC1 |
