| 000 -LEADER |
|---|
| fixed length control field |
01193pam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
016647543 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170419123629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060616s2007 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005936424 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA668847 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324408089 (International ed.:pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324408080 (International ed.:pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)013527752 |
| 037 ## - ACCESSION NUMBER |
|---|
| Accession NUmber |
B-34882 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.S44 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, T. A. |
| 9 (RLIN) |
12078 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communications in advertising and promotion / |
| Statement of responsibility, etc. |
by Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson South-Western, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 629 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Accession/Initials/Date of Entry |
B-34832/ISAH |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 9 (RLIN) |
12079 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
12080 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
10321 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, T. A. |
| 9 (RLIN) |
12078 |
| 912 ## - Cataloguer Details |
|---|
| Cataloguer Details |
ISAH AY |
| Keyed by |
ISAH AY |
| Verified By |
ISAH AY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books,Booklets,Workbooks |
| 949 ## - Local Processing Information |
|---|
| Book Location |
GK |
| Copy Number |
NC 1 |
