| 000 -LEADER |
|---|
| fixed length control field |
01543cam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3101737 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FUTML |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170419102432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990308s1999 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99006227 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761915818 (cloth : acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761915826 (pbk. : acidfree paper) |
| 037 ## - ACCESSION NUMBER |
|---|
| Accession NUmber |
B-32963 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FUTML |
| Transcribing agency |
FUML |
| Modifying agency |
FUTML |
| Language of cataloging |
ENG |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146.T42.C49 1999 |
| Item number |
C49 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clancy, Kevin J., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
11820 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Uncover the hidden power of television programming : |
| Remainder of title |
--and get the most from your advertising budget / |
| Statement of responsibility, etc. |
Kevin J. Clancy, David W. Lloyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 236 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 219-226) and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Accession/Initials/Date of Entry |
B-32963/BABA/19/04/17 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television advertising |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
11821 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television broadcasting |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
11822 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television viewers |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
11823 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lloyd, David W., |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
11824 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
l |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 912 ## - Cataloguer Details |
|---|
| Cataloguer Details |
BABA |
| Keyed by |
BABA |
| Verified By |
ABU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books,Booklets,Workbooks |
| 949 ## - Local Processing Information |
|---|
| Book Location |
GK |
| Cutter Number |
.C49 1999 |
| Barcode Number |
2342108978 |
| Copy Number |
NC1 |
