Miletsky, Jason I.
Perspectives on branding / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. : Course Learning, c2009. - xvi, 276 p. : ill. ; 23 cm.
Includes index.
9781598638721 (pbk.) 1598638726 (pbk.)
2008935083
GBA928792 bnb
014932975 Uk
Branding (Marketing)
Brand name products.
Branding (Marketing)--Case studies.
Brand name products--Case studies.
HD69.B7 / M54 2009
658.827
Perspectives on branding / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. : Course Learning, c2009. - xvi, 276 p. : ill. ; 23 cm.
Includes index.
9781598638721 (pbk.) 1598638726 (pbk.)
2008935083
GBA928792 bnb
014932975 Uk
Branding (Marketing)
Brand name products.
Branding (Marketing)--Case studies.
Brand name products--Case studies.
HD69.B7 / M54 2009
658.827