Zagula, John.
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong. - New York : Portfolio, 2004. - xxii, 311 p. : ill. ; 22 cm.
Includes index.
1591840384 (acidfree paper)
2004048540
Marketing.
Marketing research.
Strategic planning.
HF5415 / .Z24 2004
658.8/02
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong. - New York : Portfolio, 2004. - xxii, 311 p. : ill. ; 22 cm.
Includes index.
1591840384 (acidfree paper)
2004048540
Marketing.
Marketing research.
Strategic planning.
HF5415 / .Z24 2004
658.8/02