Underhill, Paco.
Why we buy : the science of shopping / Paco Underhill. - 1st Touchstone ed. - New York : Simon & Schuster, 2000, c1999. - 255 p. ; 22 cm.
"A Touchstone book." Includes index.
Publisher's Weekly Booklist New York Times
Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
Young Adult
0684849143 (pbk)
Marketing research.
Consumer behavior.
Shopping.
Marketing--Research.
Consumers.
Shopping.
HF5415.2 / .U53 2000
658.8/34
Why we buy : the science of shopping / Paco Underhill. - 1st Touchstone ed. - New York : Simon & Schuster, 2000, c1999. - 255 p. ; 22 cm.
"A Touchstone book." Includes index.
Publisher's Weekly Booklist New York Times
Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
Young Adult
0684849143 (pbk)
Marketing research.
Consumer behavior.
Shopping.
Marketing--Research.
Consumers.
Shopping.
HF5415.2 / .U53 2000
658.8/34