Shih, Clara Chung-wai.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih ; [foreword by Marc Benioff]. - Boston : Prentice Hall, c2009. - xiv, 236 p. : ill., map ; 23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
Adult Follett Library Resources
9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper)
2009000872
Facebook (Electronic resource)
Facebook (Electronic resource)
Business enterprises--Computer networks.
Online social networks.
Business enterprises--Computer networks.
Social networking.
HD30.37 / .S49 2009
658.8/72
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih ; [foreword by Marc Benioff]. - Boston : Prentice Hall, c2009. - xiv, 236 p. : ill., map ; 23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
Adult Follett Library Resources
9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper)
2009000872
Facebook (Electronic resource)
Facebook (Electronic resource)
Business enterprises--Computer networks.
Online social networks.
Business enterprises--Computer networks.
Social networking.
HD30.37 / .S49 2009
658.8/72