Katz, Helen E.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Print. by Helen Katz. - 8th Edition. - xix,228p. ill. 22cm.
Includes bibliographical references and index.
9781032007878 9780367775568
R-47436
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2022
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Print. by Helen Katz. - 8th Edition. - xix,228p. ill. 22cm.
Includes bibliographical references and index.
9781032007878 9780367775568
R-47436
Advertising media planning.
Mass media and business.
Marketing channels.
HF5826.5 / .K38 2022