Fletcher, Winston.
Powers of persuasion : the inside story of British advertising : 1951-2000 /by Book Winston Fletcher. - Oxford ; New York : Oxford University Press, 2008. - vii, 288 p., [16] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
9780199228010 0199228019
B-40329
2008004129
GBA858605 bnb
014595347 Uk
Advertising--History--Great Britain--20th century.
HF5813.G7 / .F64 2008
659.10941
Powers of persuasion : the inside story of British advertising : 1951-2000 /by Book Winston Fletcher. - Oxford ; New York : Oxford University Press, 2008. - vii, 288 p., [16] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
9780199228010 0199228019
B-40329
2008004129
GBA858605 bnb
014595347 Uk
Advertising--History--Great Britain--20th century.
HF5813.G7 / .F64 2008
659.10941