Mathematical models and methods in marketing /
edited by Frank M. Bass ... [et al.].
- New York: Richard D. Irwin, c1994.
- xi, 545 p. : ill. ; 24 cm.
Includes index.
B-21055
Marketing--Mathematical models.
HF5415 / .M37 1994
Includes index.
B-21055
Marketing--Mathematical models.
HF5415 / .M37 1994