Applegate, Edd.
Cases in advertising and marketing management : real situations for tomorrow's managers / Cases in advertising & marketing management Edd Applegate and Art Johnsen. - Lanham : Rowman & Littlefield, c2007. - xiv, 217 p. ; 24 cm.
Includes bibliographical references and index.
9780742538351 (cloth : alk. paper) 0742538354 (cloth : alk. paper) 9780742538368 (pbk. : alk. paper) 0742538362 (pbk. : alk. paper)
B-31195
2006014844
Advertising--Case studies.
HF5823 / .A7935 2007
659.1
Cases in advertising and marketing management : real situations for tomorrow's managers / Cases in advertising & marketing management Edd Applegate and Art Johnsen. - Lanham : Rowman & Littlefield, c2007. - xiv, 217 p. ; 24 cm.
Includes bibliographical references and index.
9780742538351 (cloth : alk. paper) 0742538354 (cloth : alk. paper) 9780742538368 (pbk. : alk. paper) 0742538362 (pbk. : alk. paper)
B-31195
2006014844
Advertising--Case studies.
HF5823 / .A7935 2007
659.1