Bovee, Courtland L.
Contemporary advertising/ By Courtland L Bovee and William F Arens - 2nd ed. - Illinios: Irwin, c1982. - xxvii.; 629p.: ill.; 28cm.
Includes bibliography and index
0256033021
B-12845
Advertising
HF5811.B68 / .B68 1982
Contemporary advertising/ By Courtland L Bovee and William F Arens - 2nd ed. - Illinios: Irwin, c1982. - xxvii.; 629p.: ill.; 28cm.
Includes bibliography and index
0256033021
B-12845
Advertising
HF5811.B68 / .B68 1982