Lilien, Gary L., 1946-
Marketing research : marketing engineering applications / Gary L. Lilien & Arvind Rangaswamy. - Reading, Mass. ; Harlow : Addison-Wesley, 1999. - vii, 150 p. : ill. ; 26 cm. + 1 computer laser optical disc.
Disc in pocket inside front cover.
0321046471
32938
Marketing research--Computer programs.
HF5415.2 / .L54 1999
Marketing research : marketing engineering applications / Gary L. Lilien & Arvind Rangaswamy. - Reading, Mass. ; Harlow : Addison-Wesley, 1999. - vii, 150 p. : ill. ; 26 cm. + 1 computer laser optical disc.
Disc in pocket inside front cover.
0321046471
32938
Marketing research--Computer programs.
HF5415.2 / .L54 1999