Phipps, Rosemary.
Understanding customers / Rosemary Phipps and Craig Simmons. - Oxford : Butterworth-Heinemann, 1995. - 289 p. : ill. ; 30 cm. - CIM student workbook series. Marketing . - The marketing series . - Marketing series (London, England) .
'Published on behalf of the Chartered Institute of Marketing' (t.p.) Includes index.
0750619961
B-20726
95228404
Consumer behavior.
Customer services.
Marketing research.
Consumer behavior--Examinations, questions, etc.--Great Britain
Marketing research--Examinations, questions, etc.--Great Britain
HF5415.123 / .P54 1995
658.8/342
Understanding customers / Rosemary Phipps and Craig Simmons. - Oxford : Butterworth-Heinemann, 1995. - 289 p. : ill. ; 30 cm. - CIM student workbook series. Marketing . - The marketing series . - Marketing series (London, England) .
'Published on behalf of the Chartered Institute of Marketing' (t.p.) Includes index.
0750619961
B-20726
95228404
Consumer behavior.
Customer services.
Marketing research.
Consumer behavior--Examinations, questions, etc.--Great Britain
Marketing research--Examinations, questions, etc.--Great Britain
HF5415.123 / .P54 1995
658.8/342