Kapferer, Jean-No�el.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs]. - New York : Toronto : Free Press ; Maxwell Macmillan Canada, [1994?], c1992. - v, 341 p. : ill. ; 25cm.
Includes bibliographical references (p. 309-319) and index.
0029170451 : $27.95
B-23028
93042424
Brand name products--Management.
HD69.B7.K37 1994 / K37 1994
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs]. - New York : Toronto : Free Press ; Maxwell Macmillan Canada, [1994?], c1992. - v, 341 p. : ill. ; 25cm.
Includes bibliographical references (p. 309-319) and index.
0029170451 : $27.95
B-23028
93042424
Brand name products--Management.
HD69.B7.K37 1994 / K37 1994