Shimp, T. A.
Integrated marketing communications in advertising and promotion / by Terence A. Shimp. - 7th ed. - Australia : Thomson South-Western, c2007. - xx, 629 p. : ill. ; 28 cm.
Includes bibliographical references.
9780324408089 (International ed.:pbk) 0324408080 (International ed.:pbk.)
B-34882
2005936424
GBA668847 bnb
Sales promotion.
Communication in marketing.
Advertising.
HF5823 / .S44
658.8
Integrated marketing communications in advertising and promotion / by Terence A. Shimp. - 7th ed. - Australia : Thomson South-Western, c2007. - xx, 629 p. : ill. ; 28 cm.
Includes bibliographical references.
9780324408089 (International ed.:pbk) 0324408080 (International ed.:pbk.)
B-34882
2005936424
GBA668847 bnb
Sales promotion.
Communication in marketing.
Advertising.
HF5823 / .S44
658.8