Clancy, Kevin J., 1942-
Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd. - Thousand Oaks, Calif. : Sage Publications, c1999. - viii, 236 p. : ill. ; 24 cm.
Includes bibliographical references (p. 219-226) and index.
0761915818 (cloth : acidfree paper) 0761915826 (pbk. : acidfree paper)
B-32963
99006227
Television advertising--United States.
Television broadcasting--United States.
Television viewers--United States.
HF6146.T42.C49 1999 / C49 1999
Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd. - Thousand Oaks, Calif. : Sage Publications, c1999. - viii, 236 p. : ill. ; 24 cm.
Includes bibliographical references (p. 219-226) and index.
0761915818 (cloth : acidfree paper) 0761915826 (pbk. : acidfree paper)
B-32963
99006227
Television advertising--United States.
Television broadcasting--United States.
Television viewers--United States.
HF6146.T42.C49 1999 / C49 1999