Tomes, Nancy, 1952- ,
Remaking the American patient how Madison Avenue and modern medicine turned patients into consumers / [electronic resource] : Nancy Tomes. - Chapel Hill : The University of North Carolina Press, [2016] - 1 online resource (p. ) - Studies in social medicine . - Studies in social medicine. UPCC book collections on Project MUSE. .
Includes bibliographical references and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622798 1469622793
Marketing of Health Services--history--United States.
History, 20th Century--United States.
Consumer Participation--history--United States.
Delivery of Health Care--history--United States.
Electronic books.
RA412.3
368.38/200973
Remaking the American patient how Madison Avenue and modern medicine turned patients into consumers / [electronic resource] : Nancy Tomes. - Chapel Hill : The University of North Carolina Press, [2016] - 1 online resource (p. ) - Studies in social medicine . - Studies in social medicine. UPCC book collections on Project MUSE. .
Includes bibliographical references and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622798 1469622793
Marketing of Health Services--history--United States.
History, 20th Century--United States.
Consumer Participation--history--United States.
Delivery of Health Care--history--United States.
Electronic books.
RA412.3
368.38/200973